Paramantra CRM Website Development Case Study by Web at Click
Introduction
Paramantra CRM is an enterprise-grade customer relationship management platform designed to support sales, marketing, service, and revenue management for growing and enterprise businesses. Web at Click, a division of Indscope Technologies, partnered with Paramantra to design and develop a scalable, product-focused website that clearly communicates its CRM capabilities, industry use cases, and enterprise value proposition.
This case study explains how our website development approach helped Paramantra strengthen its digital presence through structured product presentation, clarity-driven design, and enterprise-ready information architecture. Businesses choosing Paramantra CRM benefit from a flexible, enterprise-ready platform that adapts to industry-specific workflows and customer engagement needs.
About Paramantra CRM
Founded in 2008 in Greater Boston, USA, Paramantra is a global CRM software provider with a strong presence across major Indian cities including Delhi, Mumbai, Chennai, Hyderabad, and Bangalore. The platform delivers a modular, highly customizable CRM solution designed to support complex customer engagement workflows across industries.
Website Development Objective
The objective of the Paramantra website development project was to create an enterprise-grade digital platform that clearly presents the CRM product, its features, and industry-specific solutions while maintaining clarity and ease of navigation.
The goals included showcasing the CRM platform’s capabilities, structuring multiple industry use cases, supporting product discovery, and ensuring accessibility across all devices for global users.
Scope of Website Development by Web at Click
Web at Click handled the complete website development with a focus on scalability, clarity, and enterprise usability. The scope included designing a product-centric website layout, building responsive pages, structuring CRM features and solutions logically, improving content readability, and developing a secure and performance-optimized website framework.
Paramantra CRM Website Architecture
The Paramantra website was structured to present the CRM platform, its features, and industry solutions in a clear and logical manner, enabling visitors to quickly understand product value.
Enterprise CRM Platform Overview
The platform overview section was structured to explain Paramantra’s modular CRM offering, customization capabilities, and enterprise readiness in a clear and product-focused layout.
Service link:
https://paramantra.com
CRM Features and Capabilities
This section presents key CRM features such as lead management, sales automation, marketing workflows, service management, analytics, and integrations through structured content blocks.
Service link:
https://paramantra.com
Industry Solutions and Use Cases
Industry-specific pages were structured to explain how Paramantra CRM supports sectors such as real estate, manufacturing, retail, travel, fintech, and healthcare.
Service link:
https://paramantra.com
Services and Support
The services section highlights CRM consulting, setup, configuration, training, and support offerings in a clear and enterprise-friendly format.
Service link:
https://paramantra.com
Design and User Experience Strategy
The Paramantra website follows a clean, enterprise-focused design approach. The layout emphasizes clarity, structured information flow, and easy navigation to support product evaluation by decision-makers.
Key design principles included readable typography, logical content hierarchy, intuitive menus, consistent layouts across product pages, and a professional visual tone aligned with SaaS platforms.
Technical Website Development Highlights
The website was developed to support performance, scalability, and global accessibility.
• Mobile-first responsive design
• Cross-browser compatibility
• Optimized images and content structure
• Secure and stable website framework
• Scalable architecture for future product updates
Service Visual Presentation on the Website
Visual elements on the Paramantra website were used to support product explanation and enterprise credibility. Images and interface visuals were placed strategically to enhance understanding without cluttering the user experience.
Website Developed by Web at Click
The Paramantra CRM website was designed and developed by Web at Click, a division of Indscope Technologies. The project focused on delivering a scalable, enterprise-ready, and user-friendly digital presence aligned with Paramantra’s CRM platform and global business goals.
- Clients:
Jessica Brown - Category:
Custom Web DevelopmentEcommerce Web DevelopmentLanding Page DevelopmentWeb Development - Date:
20 May, 2020
