Varun Chakkilam Website Development Case Study by Web at Click
Introduction
Varun Chakkilam is a premium designer fashion brand offering high-end ethnic and contemporary apparel for men and women through its e-commerce platform. The brand showcases curated designer collections that blend craftsmanship, luxury fabrics, and modern aesthetics.
Web at Click, a division of Indscope Technologies, partnered with Varun Chakkilam to design and develop a visually rich, product-focused e-commerce website that highlights designer collections, supports seamless online shopping, and delivers a refined luxury brand experience.
This case study outlines how our website development approach helped Varun Chakkilam present its designer apparel collections effectively while enabling smooth navigation, product discovery, and online purchasing.
About Varun Chakkilam
Varun Chakkilam is a designer fashion house specializing in premium men’s and women’s apparel. The brand offers an extensive range of ethnic and formal wear, including bridal, festive, and occasion-focused outfits, curated into exclusive designer collections.
The website serves as a digital storefront showcasing the brand’s design philosophy, craftsmanship, and luxury positioning.
Service link:
https://varunchakkilam.in
Website Development Objective
The primary objective of the Varun Chakkilam website development project was to create a high-end e-commerce platform that:
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Showcases designer collections with visual clarity
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Highlights both men’s and women’s apparel categories
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Supports seamless online shopping and order management
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Reflects a premium luxury fashion brand identity
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Ensures smooth navigation across devices
The focus was on combining aesthetic appeal with functional e-commerce performance.
Scope of Website Development by Web at Click
Web at Click handled the complete design and development of the Varun Chakkilam website with a focus on luxury presentation, usability, and scalability.
The scope included:
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Designing a visually elegant, fashion-centric website layout
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Structuring product categories and designer collections
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Developing responsive product and collection pages
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Implementing secure e-commerce functionality
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Optimizing content readability and user flow
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Ensuring performance, stability, and future scalability
Varun Chakkilam Website Architecture
The website architecture was designed to clearly separate product categories, collections, and gender-specific offerings, allowing users to browse effortlessly.
Women’s Designer Wear
The women’s section showcases premium designer outfits including:
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Lehenga Sets
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Sarees
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Gowns
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Palazzo Sets
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Cape Sets, Peplum Sets, and Skirt Sets
Each product page highlights design details, fabric aesthetics, and collection identity.
Service link:
https://varunchakkilam.in
Men’s Designer Wear
The men’s collection is structured to present formal and ethnic wear with a refined, luxury focus, including:
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Bandhgala Sets
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Kurta Sets
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Nehru Jacket Sets
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Sherwani Sets
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Shirts and Suit Sets
Products are categorized for easy discovery while maintaining visual consistency.
Service link:
https://varunchakkilam.in
Designer Collections Presentation
The website features exclusive designer collections, each curated as a distinct fashion narrative, including:
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Vanguard
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Que Sera Sera
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Lenora
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Illuminate
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Arwan & Arwan 2.0
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Majesté Dorée
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Naayab
Each collection page was structured to emphasize design identity, premium styling, and cohesive presentation.
E-Commerce Features and Functionality
To support online sales and customer convenience, the website includes:
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Online product catalog with pricing and variants
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Secure user account creation and login
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Wishlist functionality
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Order tracking and purchase management
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Smooth checkout experience
The platform is designed to handle growing product catalogs and future feature expansion.
Design and User Experience Strategy
The Varun Chakkilam website follows a clean, luxury-focused design approach. The layout emphasizes:
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High-quality product visuals
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Minimalistic typography
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Structured content hierarchy
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Intuitive navigation across categories and collections
The design ensures that the brand’s premium positioning is consistently reflected across all pages.
Technical Website Development Highlights
The website was developed with performance, security, and scalability in mind.
Key technical highlights include:
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Mobile-first responsive design
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Cross-browser compatibility
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Optimized product images and layouts
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Secure and stable e-commerce framework
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Scalable architecture for future collections and features
Service Visual Presentation on the Website
Visual elements play a critical role in communicating luxury and craftsmanship. Images were carefully placed to support product storytelling without overwhelming the user experience, ensuring focus remains on design, fabric, and detail.
Website Developed by Web at Click
The Varun Chakkilam website was designed and developed by Web at Click, a division of Indscope Technologies. The project focused on delivering a premium, scalable, and visually engaging e-commerce platform aligned with the brand’s designer fashion identity and long-term growth goals.
❓ Frequently Asked Questions – Varun Chakkilam Website Case Study
1. Who developed the Varun Chakkilam website?
The Varun Chakkilam website was designed and developed by Web at Click, a division of Indscope Technologies, specializing in premium e-commerce and brand-focused website solutions.
2. What type of website was developed for Varun Chakkilam?
Web at Click developed a luxury fashion e-commerce website showcasing designer collections for men and women, including lehengas, sarees, sherwanis, bandhgala sets, and curated collections.
3. Is the Varun Chakkilam website mobile-friendly?
Yes, the website follows a mobile-first responsive design, ensuring a seamless shopping experience across mobile, tablet, and desktop devices.
4. What e-commerce features were implemented on the website?
The website includes product catalog management, variant selection, user accounts, wishlists, order tracking, and a smooth checkout experience tailored for high-end fashion buyers.
5. Can Varun Chakkilam update products and collections easily?
Yes, the website was built with a scalable and admin-friendly structure, allowing easy updates to products, collections, pricing, and content without technical dependency.
- Clients:
Jessica Brown - Category:
Landing Page DevelopmentWeb DesignWeb Development - Date:
20 May, 2020
